The Z axis in photographic and animated visuals starts from the wall forward. In the areas of design and planning, the Z-axis exits the floor upwards. The point of view and attribution to the initial plane is different: horizontal vs. vertical. The difference between the two-dimensional photography reference points and the three-dimensional object visualization also reflects historical and conceptual gaps between photographic creation processes and design work processes.

Over the past few decades, there has been a noticeable increase in the collaboration of the two fields with advanced technologies. Computational technologies that bridge the historical gap between 3D and 2D through hybrid creation processes have been developed and are increasingly used in both the design and photography worlds.

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A complete process of scanning an actual physical object, inserting it into a computer file, manipulating it, printing it, and returning it to the real world - reverse engineering as it is known in the design world and structure from motion, as it is known in the photography world, is an example of a joint process for the two disciplines.

Curated with Doron Altaratz

Participants: Guy Aon, Maya Ben David, Ariel Caine, Moshe Caine, Eliraz Eitam, Nadav Goren, Talia Janover, Avihai Mizrahi, Neil Nenner, Yuval Naor, Shabtai Pinchevsky

2019